Competitor Research – Looking Under The Hood

This post will explore Key indicators, tools, and methods for identifying our competitors’ new business activity, sometimes a few months in advance of the official launch or announcement. The indicators that we will be investigating are:

1. Offices – new offices in new locations.

2. Employment – new kind of roles, new technologies & products.

3. LinkedIn Activity – new connections, tagging in other companies’ posts.

4. Meeting & Events – shared events, new topics & crowds.

5. Marketing – new ad copy, new distribution channels.

6. Domain Research – new sub-domains, external server requests.

7. Github & Stackoverflow – shared branches, new mentions of competitor’s code.

8. Code Snippets search – products using our competitor, collaborations.

Share This Post

Share on facebook
Share on twitter
Share on linkedin
Share on reddit


Share on facebook
Share on twitter
Share on linkedin
Share on reddit


Join our monthly newsletter and get hacks and tools straight to your mail

Like what you read?

Subscribe To Our Monthly Newsletter

Get notified about new articles, tools, hacks and other special offers

Become A Webint Master

הצטרפו לקהילת האוסינט הגדולה בישראל!

check our new research tool

Conduct a full-scale Tradint (Trade Intelligence) investigation using the best tools and methods.

Insert a Company Name/URL/Sector/Location or any combination of them to get all the tools you need, grouped by context for your research