Competitor Research – Looking Under The Hood

This post will explore Key indicators, tools, and methods for identifying our competitors’ new business activity, sometimes a few months in advance of the official launch or announcement. The indicators that we will be investigating are:

1. Offices – new offices in new locations.

2. Employment – new kind of roles, new technologies & products.

3. LinkedIn Activity – new connections, tagging in other companies’ posts.

4. Meeting & Events – shared events, new topics & crowds.

5. Marketing – new ad copy, new distribution channels.

6. Domain Research – new sub-domains, external server requests.

7. Github & Stackoverflow – shared branches, new mentions of competitor’s code.

8. Code Snippets search – products using our competitor, collaborations.

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Domain Research – Website Insights

When you’re browsing the web for business or pleasure, you might want to know what’s behind the site you’re on. You might want to know

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